“Shall we buy it?”“Why not?”
It all begins in 2020, after O’Bled closes. A question tossed around the family: “Shall we buy it?” And an answer that opens up the possibilities: “Why not?”
Pauline Abetel makes the idea her economics bachelor project. With her father Guillaume, she begins the first trials: a kit in the kitchen, then a 30-litre setup in the bathroom.














